The growth and expansion of the floral industry shows no signs of slowing as new markets continue to open and new customers emerge. Significant changes in sales venues, customer preferences and market tactics parallel seismic shifts in how floral products are sourced, harvested and transported.

Attending the seminar will provide a valuable analysis of the opportunities ahead as well as a blueprint for improving flower sales and profits within the largest consumer markets for flowers in the word.

  • Markets.
  • Consumer trends.
  • Supply chain.


Becky Roberts – EEUU.
Director Floral
Produce Marketing Association

The Produce Marketing Association is a trade organization representing companies from every segment of the
global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand
business opportunities and increase sales and consumption.

Lambert van Horen – The Netherlands.
Analyst Floriculture, Research Food & Agribusiness

Rabobank is a bank by and for customers, a cooperative bank, a socially-responsible bank. Our aim is to be market leader across all financial markets in the Netherlands. We are also committed to being a leading bank in the field of food and agri worldwide.

Alejandra García Olivo – Ecuador / China.
Global Purchasing Director
Mimame Co. Ltd. 爱自己

Mimame. 爱自己, established in 2014. We are one of the leading Importers and Distributors of fresh cut flowers for the Asian Market, specialized in Chinese Customers, offering exclusive varieties from around the world. Mimame. 爱自己 focus in to import the best quality and novelty varieties of Roses, Gypsophila, Hydrangeas, Carnations, Eryngium, Fillers, Tulips, Alstromelias, Spry Roses, etc. Controlling a proper cold chain from the country of origin to the final destination.

QUITO                                                                                                  INFORMATION AND RESERVATIONS

July 26, 2018.                                                                                      GlobalForum Cia. Ltda.
Hotel Wyndham                                                                        
14:00 pm.                                                                                              593 2 277 792 / 593 98 224 1584
Price: $ 150,00